News

Do women drink vodka more often than men?

02/01/2013

It isn’t true. In terms of frequency of vodka consummation, one fifth (20%) of men and 13% of women drink pure vodka (without any flavor) once a month. On the other hand 30% of men and 40% of women don’t drink vodka at all for whichever reason (abstainers, those who don’t drink hard liquors, those preferring other hard liquors than vodka).

Z výzkumu na vzorku populace 25 – 60 let (n=1200) provedeného na začátku prosince 2012 agenturou MindBridge Consulting dále vyplývá, že vodka je „populárnější“ spíše mezi mladšími lidmi 25 – 35 let. Z této věkové kategorie konzumuje neochucenou vodku alespoň někdy 73 % lidí oproti 52 % v kategorii 50 – 60 let. Mezi mladými je tedy nejen více konzumentů obecně, ale podle očekávání, také konzumují vodku častěji.

What about flavored vodka?
37% of both men and women in the age of 25 – 60 years don’t drink flavored vodka at all. Frequencies of flavored vodka consummation are quite even – 12 – 13% of both men and women drink such vodka at least once a month. In terms of age of respondents it is obvious that a share of flavored vodka consumers declines according to the higher age even more steeply than in the case of pure vodka. There are 70% of consumers (at least occasional) of flavored vodka among people aged 25 – 34 years (mainly single), 60% in age group from 35 to 50 years and “only” 43% in age group from 51 to 60 years. Young people (25 – 35 years) again drink vodka significantly more often. While 15% of them drink flavored vodka at least once a month, there are only 8% of such consumers among people aged 50 – 60 years. We can find more flavored vodka consumers in group of people with comparatively lower income (67 %) than among those who have net monthly income over 30.000 CZK (55%).

Research: Date of investigation: 26th November – 2nd December 2012, region: Czech Republic, on-line research, n=1.200, target person in the age of 25 – 60 years.

Tomáš Kravka, Executive Director

MindBridge Consulting a.s.
MindBridge Consulting a.s.
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