News

SEMINAR ‘NEUROMARKETING AS A TOOL FOR BRAND DEVELOPMENT’ ON 4TH MAY 2011

20/04/2011

Seminar is a follow-up of our successful conference in October 2011 held by CONFESS Research. This time we are going to present you with some new case studies of testing TV ads on the Czech market. Participants will have also chance to see live show of the method of testing.

Seminar takes place on 4th May, 2011 from 2 p.m. to 6.30 p.m. in Alwyn hotel, Vítkova 26, Praha 8.

For the first time in the Czech Republic, the participants will be presented with new methods of researching subconscious and its impact on brand perception.

Key Note Speaker of the seminar is Prof. Rafal Ohme, CEO of LABoratory & Co, one of the global leaders in Neuro marketing research. His lecture called ‘How brands are perceived by our brain’ reveals how neuro research helps with positioning of a brand.

The case studies concern brands such as Seznam.cz, GE Money or Amundsen. The brand representatives will share their remarks obtained during the neuro-testing and then a presentation called ‘Art of successful packshot’ will show you some very successful and also some less successful examples of final scenes of TV commercials.

If you are interested do not hesitate to register via e-mail: neuroseminar@confess.cz
Due to limited capacity of conference hall, we kindly recommend early registration.

agenda: http://www.confess.cz/…20znacky.pdf