News

Seminar NEUROSCIENCE in advertising research

07/10/2010

On 18th October, 2010 at 13,30 starts Seminar focused on NEURO advertising research held by CONFESS Research at hotel Alwyn, Vítkova 26, Prague 8. There will be presented new method of AD testing in the Czech market – NEUROTRACE. Besides principles of the method and experience with international application, case studies from Czech market will be shown by representatives of Danone ČR, GE Money Bank or Nestlé ČR. They will share results of first application of NERO research and own remarks with audience. Furthermore BIOnavigator  – newly developed sophisticated combination of neuro research and eye tracking (pretest of prints, outdoors, magazine cover page or TV commercials) will be discovered in Czech premiere.

For registration email to: [seminarNEURO@confess.cz]