Our services

Eye Tracking

Eye camera employs healthcare technology to measure eye movement of subjects watching a visual. A subsequent analysis makes it possible to identify which symbols, elements, or components of the visual attracted customers’ attention, and which elements are watched first and for how long, which parts of the message get the most attention and, conversely, which parts of the visual escaped customers’ attention altogether. Such data are one of the key components in optimizing communication documents.

Use:

  • Website optimization
  • Testing of leaflets, billboards, and prints
  • Space management
  • Efficiency of inserts (e.g..: insert added to a bank statement)
  • Testing and selection of the most suitable advertising concept